How to Choose a Domain Name for Your Blog

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Tips for Helping You Choose a Good Blog Domain Name

Choosing the right domain name for your new online business blog can take a bit of time. Go ahead, take your time and figure out the right one. Keep in mind though, you can change it at any time. Nothing is set in stone. Before you really get started on adding content to your blog you can change just about anything – domain name, hosting company, focus of the blog, etc. Once you start though, you should keep things the same for a while to give Google the idea that you’re going to be a stable business over a couple of years at least. Google loves blogs that grow from day 1. Google likes sites that keep a tight focus for years. It is rumored that if your blog changes ownership, it takes a hit in the trust and maybe pagerank algorithms. Who really know? But, it does appear to be a good idea to stick with your same business domain for a while and really try to crank it up to be a player in whatever space you’re focused on.

What Is a Domain Name?

IncZen.com is our domain name. Yours might be MoMoney.org. Same difference. A domain name is linked to a number – an Internet Protocol (IP) address which is a number assigned to a physical location on the internet. Each computer, tablet, or mobile device has a unique IP address. Websites have domain names linking with their IP addresses. Soon your refrigerator will have an IP address. Who knows – it could even have its own website!

The extension – the last part – of a domain, like the ‘.com’ is called a TLD. It means Top Level Domain. You can have subdomains under it. Recently there were dozens of new TLD’s created that include – .guru, .class, .photography, etc.

It will probably take you about 1-day to choose a domain name that fits your business focus online. Sometimes it takes me minutes, and sometimes 2-3 days.

Some Tips for Choosing a Good Business Domain Name for your Blog:

  1. Check the trademark database if you think any of the words you will use in your domain is registered already
  2. Check to see if the .com, .org, and .net names are available. Ideally they should all be available.
  3. Forget about .guru and the rest, just get the .com TLD
  4. Choose a shorter domain name if possible. Under 10 characters would be ideal. Under 15 characters is still good. Domain names with more than 20 characters is getting very long and you should reconsider.
  5. Your domain name should describe exactly what your blog is about, or nothing about what it’s about. Like IncZen.com describes it. VernHQ.com (my first name with headquarters) doesn’t say anything about what the site is about, but it’s short and memorable. Go one way or the other.
  6. Dashes were out ten years ago, don’t start using a dash in your domain name now!
  7. Try not to use short words – an, a, to, is, the, etc.

A number of rumors are still floating around about registering your domain name for a number of years, instead of just one year. I think when you first create your domain name you should get three years or so. I used to buy the domain for 10 years a long time ago. Today I only buy the domain for 2-3 years tops. I think that’s long enough to give search engines a signal about the website being a serious business effort. I think there are many other factors that are much more important.

When you register your domain name and start your website, you should probably not go with a private registration. Seems like you’re hiding something if you do. You should match your contact info in the WHOIS database for your domain name with your Contact or About page information on your blog.

Here is an Easy Tool to use to see if your domain name is available.

Enter the name you want to try below in this format (yourbestdomainname.com, trythis.org, etc.)

Be sure to include the TLD.

NOTE – if you are able to find a domain name that works for your new blog, you can buy it now before someone else gets it. Go over to Bluehost.com here. They have a special where they are giving away free domain names with your hosting account. So, you get the domain for a year. Nice, right?

To learn more about domain hosting, go here and read this first. Domain hosting is nothing more than paying to have a server push your site out to visitors across the globe. You rent some space on a computer (server) that holds your site and IP address resident on it so directories know where to send visitors to your site. Cool huh?!
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