Filtering Out What’s Important

I was writing up a comment to Jeremiah Owyang over at and decided to post it here. My comment turned into an entire blog post!

I couldn’t agree with you more about this statement:

Those who can filter out what’s important will matter more.

As more people upload more and more worthless, not well-planned or focused videos, blog posts, web pages and sites – it just becomes more difficult to weed through it and get to the meat that matters.

It’s like digital photography… when everyone could take a decent picture by pointing and clicking it became a lot more difficult to find the excellent photos amidst the slop everyone was churning out because they had a new 4MP+ digital camera.

Most blog posts, and even whole blogs and websites are copies of what everyone is saying in their niche. There are few leaders. Those that are leading are being copied by hundreds. Those hundreds, by thousands.

The amount of content being churned out right now is ramping up to dizzying proportions. Right now is the time to define your expertise and really sharpen it because there are millions of people that would like to take your place. Soon some of the creators of all this extra content will become good. Some will become excellent. That means more competition for those of us that had a little jump on the masses.

Only those giving true value will prevail long-term.

The race is getting more difficult – but, as with photography – the best photographers are still the best. There’s more competition because there are now more people that have had their interest in photography ignited by the digital revolution and ease of producing great photos.

Now there are more of the best photographers.

In coming years there will be more of the best bloggers. More of the best video bloggers, podcasters, internet marketers, etc. Whatever you’re doing right now online – if you’re in a position where you’re killing it – you’re going to be faced with a lot more competition in the not too distant future.

Those that can filter out the best information and fuel themselves on it – will be the best among the best. Getting up to speed with Twitter, FriendFeed, FaceBook, RSS feeds, api’s, mashups and everything else requires a lot of time and effort – but, are essential to remaining at the top of the game (or getting there).

my-time-piechartRight now I’m spending about 40% of my online time on social media efforts. 20% is spent learning about new developments that might help me remain in the top 20% of my niche. About 30% of my time on producing content. About 10% doing everything else – like fun, keeping in touch with friends online.

What does your pie chart look?