Is Your Business Website Just a Business Card?

I see this a lot, business owners that look at their business website as nothing more than a fancy digital business card. Their sites are not interactive and don’t do much beyond just giving information as a paper business card does. When people arrive at your site what do they see? Is your site basically … Read more Is Your Business Website Just a Business Card?

7 Hot Tips for Online Business Entrepreneurs

The recession may be over – the worst of it anyway, and there are many businesses that haven’t suffered all that much. I’m speaking of internet businesses that my friends own. Internet businesses with a world wide market are pretty resilient, even when the entire world is going through economic difficulties. There may be no … Read more 7 Hot Tips for Online Business Entrepreneurs

Online Lead Generation

Generating leads online is a science. There are many ways to accomplish lead generation online. Let’s take a brief look at a couple of them. Email Signature Link Some business owners put a link in their email signature that directs users to “Join our Business Newsletter”. This is an effective use of the signature space. … Read more Online Lead Generation

Is Email Marketing the Ultimate Way to Market Your Business?

There are entire businesses that are based on just email today, as there were a decade ago. In the past the emails were untargeted and sent in large enough volume that a.05% click through rate gave the person sending emails a couple thousand dollars at a time. Do this over and over a few times … Read more Is Email Marketing the Ultimate Way to Market Your Business?

Using Video to Market Your New Business

One of the clear focuses of online marketing groups in 2015 is encouraging companies to use video to promote their online or offline business. Why Video? Video marketing used to be a territory that few small businesses bothered with. The space was dominated by companies with on-staff videographers with expensive Canon and Sony camcorders and … Read more Using Video to Market Your New Business

Using Podcasts (Audio) to Market Your Business

Don’t let the word podcast scare you. Reading the word conjures up visions of sound engineers mixing your voice with modern sound effects and controlling 60 variables – none of which you need to worry about at all. Podcasting is simply recording an audio file to release on your website. Marketing your products or services … Read more Using Podcasts (Audio) to Market Your Business

Real Time Search – A Game Changer

Microsoft’s Bing and Google just reached separate deals with Twitter for rights to index the Twitter data as it occurs… in real-time. This is a game changer on a couple of levels. 1. People are going to tweet just to get into Google’s search engine results pages (SERP’s). It’s a game changer for companies that … Read more Real Time Search – A Game Changer