Recently new business owners are presented with an interesting question – blog or traditional website format for your business online presence.
The difference between a blog and a website are numerous. Google and other search engines are leaning toward blogs now because their format allows for updates and instant creation of sitemaps which help the search engines spider and index the content for all websites. Blogs make it quite easy – and the owner of the blog need do little, most of the functionality is automatic.
Blogs are great for people that are not web-savvy enough to build a complete website on their own. WordPress.org is an amazing free software program that you can install on your web hosting server and have an entire website within a few minutes. That’s amazing. Then, to update your site – with new pages, posts, video, photos, and widgets for just about anything you can think of – is very simple. It might take you two days to learn how to work with WordPress.org software and do everything you need to do from an business owner’s standpoint.
You can easily add Paypal buttons or some other shopping cart functionality into your blog. There are numerous plugins to help your blog do well in the search engines and to provide your visitors with a better experience.
Blogs are pretty set in their design – and though there are thousands of free designs to choose from you might not find exactly what you need. It’s probably out there – but hard to find exactly the perfect template for your site.
Websites are infinitely customizable – but, you’re going to do a lot of work or pay for a lot of work to customize a site perfectly.
Many tradeoffs between the two. As you can see we chose a WordPress.org setup because we’ll be adding a lot of content to the sites and we want to rank very highly in the search engines. We do the customization ourselves so it’s not a great expense.
Those are a few of the differences between traditional static websites and blogs – of the WordPress platform. If you are unsure how to proceed you can try one of our elearning courses which will teach you everything you need to know to get up and running with your new business online – including WordPress installing and maintenance.