Growing your business, expanding it’s reach and gaining new customers is one of the prime focuses of all new and established businesses.
The internet has made growing your business a whole different ballgame. We think it’s much easier than it once was. All we had before were word of mouth, business cards, telephone, magazines, newspapers, radio and TV.
Why is the internet better than all of these? On the internet when someone finds your business they’ve arrived because they’re LOOKING FOR YOU. Not true for the other cases, except perhaps word of mouth.
Here are 3 Exceptional Ways to Market Your Business Online:
1. Give Something Away!
Give something away – a free report, a free product, a free sound clip, video, or something else of value and collect the visitor’s email address and name using a tool like Aweber.com has for managing email lists. Start a newsletter or an email campaign to continue to give more to these visitors until they become not just a visitor, but a customer.
2. Leave Great Comments on Related Sites.
Go to http://blogsearch.google.com. Search for keywords related to your business so you can find others doing a business either similar to, or exactly like yours. Once you’re there read some articles and find one or two to comment on. The goal is to make the comment an ad for yourself without sounding like an ad. In the name field use something like
“John | johnswidgets.com”
Don’t forget to fill out the url section as well – and use the http:// before your website address or it won’t register as a valid link.
When you write your comment you want to compliment the writer on some aspect of their article – and suggest another tidbit that helps the audience – something profound if you can muster it! The goal is that when someone reads your comment it adds a lot to the original article and lets readers see you as an expert on the subject. You’ll have visitors come through that link to your site. Some internet marketing experts do this constantly, all day – and have built up amazing levels of business as a result.
The trick is not to fill your comment with links or statements about you – but helpful comments about the topic. The trick is to have the writer approve a comment so it gets published at his/her site.
3. Write More Content
Google indexes website pages and each page has a certain amount of reach in the results. One page might bring 6,000 people per year to your site. More pages = more visitors from Google. Most businesses create pages for their website that cover the basics and no more. If you have 3 products you sell online, should you have 3 pages explaining those products?
You should have 9 pages or more describing them… using the keywords that are important for you to be found in Google for often. Let’s say you’re selling MCSE Training – This is microsoft training for networking professionals.
Here are some pages you could create about MCSE Training:
What is MCSE (Microsoft Certified Systems Engineer) Training?
How can MCSE training improve my options?
What does MCSE training cover?
What is the process for getting certified for MCSE designation?
How long does it typically take to complete MCSE training and test successfully?
Why is online training better than classroom MCSE training?
That’s 6 pages for one topic… and, if you were smart you’d go on finding topics about MCSE training you can write.
Google assigns value to each page you create. The more pages you have about a subject – the higher your perceived value by Google. If you had 6,000 pages devoted to MCSE training you’d rank VERY high in Google for those pages. You’d probably beat Microsoft on that keyword phrase in a year or so.
When you get into business online you’re competing against everyone that’s already there. If most websites in your niche have 5 pages about a product you’re selling, you should have 10 or more. Google wants to rank pages and sites according to their authority. A site with 100 pages about the topic of MCSE will get more search engine traffic than a site with 5 pages. Usually – yes, there are exceptions.
Suffice it to say, it’s very important to create many web pages for your website – not 5, not 10. A small website should have 30 pages as a minimum, and grow as time passes. Adding fresh content (pages) is important over the life of your site.